Chingona Chron

‌ The digital media I chose to analyze is The Voice: Integration with Live Television. Anyone who is watching this show has their own “voice” and opinions on who should win, and The Voice has accomplished the wants and needs of the target audience by engaging the audience via social media. They are able to feel as though they are a part of the show themselves, even from the couch in their home. They have carefully coordinated with the artists and coaches to share their experiences on social media to get their authentic personalities to shine through.  The social and consumer experience was addressed by creating urgency. They made each episode an event with live social activations that were tied directly to the on-air show. They connected with consumers in several ways for example The Voice Instant Save encouraged fans to send millions of tweets during each season. Every week fans are asked to vote via tweets for the artists they want to save from getting eliminated and the resu...