Marketing Perspective: Influencers by JoAnna A.




Before there were influencers there were bloggers. Influencers may be new to many but as a former blogger, this is something I have been around for quite some time and never realized it. I have been away from the blogging world for quite a while so I’m not sure if it’s even a thing anymore. We would work with brands, and they would in exchange compensate for reviews. I do follow a few influencers such as the Kardashians and several others the first ones that come to mind are fitness influencer Crystal Suarez and Home Inspo (inspiration) influencers like Ashley Nelson with Til Vacuum Do Us Part. I know these influencers do exactly that, influence, people like myself to buy products because we see them and trust them. I, myself have bought several products I would have never known about just because I saw one of these influencers using the product and creating a video about it.

What I notice about this type of marketing is its B2P, business to people where brands are able to engage with individuals not having to rely on media campaigns or press releases. Influencers are directly engaging with customers which is one of the best marketing strategies to get people to buy products and/or services. These influencers know how hashtags work and are reaching people directly and efficiently. They are able to create content with little to no budget and can make a large income.

These influencers play an important role in marketing. Brands can use influencers to reach a larger following than some of the most popular tv shows or movies have. Influencers are paid to persuade the younger generation, which is their most coveted demographic, young people (The Influencers, n.d.)

Using influencers could be the best marketing perspective to impact the relationship between the company and the consumer because these influencers aren’t just making a quick sale, they are interacting with consumers for long periods which is creating a relationship. Consumers look up to these influencers and trust their judgment.

However, there are some downsides to being an influencer. Such as privacy issues. If influencers are not careful with how much they share they could run into some negative attraction such as what Kim Kardashian went through with getting robbed. Social media is a powerful tool when used wisely it can make or break you. Without social media, none of these influencers would exist either. 


Resources:

The Influencers. (n.d.). Www.cbsnews.com. https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/

The Influencers. (n.d.). Www.cbsnews.com. https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/

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